top of page

Education

MA Design Management | 20230-2024

University of The Arts London (UAL) - London College of Communication (LCC) 

Advanced Studies in Design Strategy, Innovation, and Leadership
Coursework included:

  • Design, Society & Cultures: Explored the intersections of design practice with sociocultural dynamics.

  • Design Research: Focused on mastering qualitative and quantitative methodologies for design-led investigation.

  • Global Design Futures: Analyzed emerging trends and future scenarios in international design.

  • Design Leadership: Developed strategic frameworks for managing creative teams.

Grade : Distinction

B.A. - Triple Major in Psychology, English Literature & Communication Studies | 2017-2020

Mount Carmel College, Autonomous, Bangalore

Coursework included:

  • Psychology: Developmental Psychology, Organisational Psychology, Clinical Psychology, Research

  • Literature: Indian and Southeast Asian Literature, Classic World Literature, Language, and Phonetics

  • Communication Studies: PR and Media Communications, Journalism and Newsletter Publishing, Media Law Briefs, Critical and Creative Writing, Documentary Production

Grade : Merit

Diploma in Counselling Skills | 2020-2021

Banjara Academy, Bangalore 

Coursework included:

Part-time practical program focused on improving interpersonal relationships, and developing professional counseling skills. It included case studies, group triads, and up to 30 hours of internship experience, led by experienced counselors, clinical psychologists, doctors, special educators, and HR experts.

Grade : Completed Certification

Work Experience

August 2022 - August 2023

PharmaLeaf India Private Limited

Manager - Corporate Communication, Brand Strategy & Project Management

  • Spearheaded a comprehensive brand and creative strategy initiative, including a brand refresh and modernised visual identity, resulting in a 20% increase in client inquiries and securing a 5-year medical device client that contributed to £200,000 in revenue growth.

  • Designed and executed a data-driven social media strategy aligned with the refreshed brand identity, streamlining brand messaging and improving communications planning, which led to a 30% increase in engagement and five new organic client leads.

  • Aligned corporate communications with business objectives by refining internal documents to match the refreshed brand identity, boosting the company’s online presence, credibility, and industry influence, and ensuring integrated team processes.

  • Led tactical communications initiatives, including CSR website content development and strategic community partnerships, enhancing brand transparency and trust, which strengthened the company’s position in the pharma and healthcare sectors.

October 2020 - February 2022

Vital Signs Consults 

Manager, Change Management & Client Services

  • Co-led a culture transformation initiative for a heritage hospital chain, designing a research-driven roadmap to improve patient experience culture across all touch-points.

  • Designed & co-facilitated training workshops for 1,000+ employees & focus groups with 600+ employees, producing learning materials to embed desired culture & behaviour change in hospital operations.

  • Conducted market research-driven brand expansion for a new wing of a hospital chain, creating a vision-centric go-to-market strategy, visual identity, & overseeing brand launch events with 800+ participants.

  • Supported leadership seminars & executive coaching for clients (Tata Consumers, Aditya Birla Group, Novartis), including psychometric assessment centres, data analysis, & independent report writing.

  • Led brand positioning and identity projects for corporate clients, conducting audience segmentation and customer journey mapping to develop compelling brand narratives.

  • Managed five client accounts, delivering high-quality strategy proposals, ensuring project efficiency, and fostering long-term client partnerships.

  • Mentored and guided a team of four interns, refining their skills in communications, client reporting, and proposal development to ensure timely and high-quality deliverables.

Core Competencies

Brand & Communication Strategy, Storytelling & Narrative Development, Market Research & Consumer Insights, Stakeholder & Client Relationship Management, Design Research & Systems Thinking, Facilitation & Workshop Development, Change Management & Culture Transformation, Brand Awareness & Positioning and Project Operations & Delivery, Strategic Planning & Execution, Data-Driven Decision Making, Cross-Functional Collaboration, Communication Skills and Creative Problem-Solving

 

Tools: Notion, Asana, Miro, Figma (basics), Indesign ,Photoshop (basics), Canva, Microsoft Office

bottom of page